How To Start A Wig Business In Nigeria: 5 Keys To Master

Do you want to start a wig business in Nigeria but need help finding a reliable information source and well-known hair suppliers? This blog will help you. 

Thousands of Nigerians have recognized the ultimate potential and huge benefits that the wig market brings back to the distributors nationwide for a long time. Most want to start a wig business but need guidance on preparing knowledge and capital for entry into this industry. This article aims to reveal the main key points of running a profitable wig venture and mention top reputable wholesale hair vendors in Nigeria so anyone can start their startup hair career confidently.

Why you should start a wig business in Nigeria

Take a look at the overview of wig business and the main incentives why setting up a hair business in Nigeria is beneficial for your entrepreneurship.

Overview of hair market and wig business in Nigeria

Getting a basic knowledge of how the hair market operates and its overall performance is critical to choosing a suitable time for entrepreneurs. In 2022, the global hair wigs and extensions market size was valued at up to 6.46 billion – an impressive indication of the thriving industry expansion (Grand View Research). It is also predicted to reach 8.4% annual growth, which leads more and more traders to participate in the market in the hope of gaining much more profits and becoming wealthy.

In Africa, this dynamic market is recorded to import nearly 700 shipments from over 70 countries including Vietnam. Also, in 2021 Nigeria was one of the top importers of Wigs and human hair, with the data accounting for $286M according to OEC World. For all the mentioned statistics, the Nigerian market in particular must be a lucrative cake for every hair business. This growth is driven by various factors mainly because of traditions, beauty standards, and their perception of its importance.

The reasons why you should start a wig business in Nigeria

The reality of a large demand in Nigeria is a clear explanation of why the data recorded is at that incredible level.

• Firstly, women in Nigeria prefer wigs over other hair extensions such as hair bulk or hair weave because of their convenience. With a wig, you can easily wear it like a cap and freely style it to match the outfit. Unlike other commodity products, each person only needs to have 1 product to serve their personal needs, each woman in Nigeria can invest money in more than 3 to 5 sets of wigs to transform every day. Wigs are not only used by women aged 20-30 but also middle-aged women, teenagers, and adolescents with income levels ranging from middle class to high living standards. According to records, at least 8 out of 10 Nigerian women wear wigs as an indispensable item when going out. Even though the summer temperature in Africa is quite high, it does not stop Nigerian women from being interested in wigs. They also share that going out without wearing wigs feels like they are not wearing enough clothes.
• Wigs help Nigerian women foster self-confidence, save time to prepare and enhance the instantly remarkable change. Basically, African women’s hair is very thin, curly, frizzy, short, and difficult to style. Spending most of their time every day beautifying their hair leads to the need to buy wigs, which is the most optimal solution.
• The growing market for wigs is also influenced by the fact that hair loss is a global problem for both women and men, especially after the age of 50. To avoid appearing unprofessional and polite, they choose to team wigs as a solution.

From the above facts, you can see that the need for wigs will not stop but is going to arise in the foreseeable future. Therefore, entering this hair business market is a good idea and this requires you to know clearly how to start a wig business in Nigeria.

Top things you should know about wigs in Nigeria

Wigs available in Nigeria are not limited to specific products but vary in material, style, texture, and length. Knowing different kinds of wigs helps you a lot in finding how to start a wig business in Nigeria.

Material

When choosing a wig, you need to know what material it can be made from. Common options include natural human hair, synthetic hair, or a blend of both. Material is a greatly important determinant affecting the wig’s appearance, hair durability, and price.

Length

Length should be considered when you want to buy wigs. Usually wigs have a normal length of 8-36 inches, from pixie cut to the longest one. Women in Nigeria mainly choose long hair to show off the beauty of their wigs and to suit their face shape, and long wigs can easily be cut to match and change the style.

Texture

The texture of wigs is not different at all compared to other types of hair extensions, ranging from straight, to wavy to curly. Each type of wig will have a different appearance, so you need to see which texture suits your preferences.

Types of wigs

Wigs are diverse and sourced from different hair inputs.

Based on hair types

It can be real human hair wigs, which consist of 100% human hair that remains a genuine look. Human hair wigs ensure long maintenance and top-notch quality, while another type is synthetic wigs, designed only for those who want to experience the feeling of wearing wigs, have a tight budget, or not even use them regularly.

Synthetic hair is much less durable and quickly goes through tangling and shedding periods. The best wigs with intact cuticles are Remy human hair wigs, which allow you to use them as your real hair, and absolutely, the price is much higher than other types. On the other hand, a non-remy hair wig has the root and tips bundled not in the same direction, so it is more susceptible to damage than Remy hair. This kind of hair is not as expensive as virgin or Remy hair, but more costly than synthetic hair.

Based on the cap instruction

Wigs also comprise full lace wigs lace frontal, and capless wigs. A full lace wig just like a cap that covers your entire head, separates from the real hair, and permits alternations from every side. Lace frontal, just like its name, only has lace in front of the wig, other lace parts would be thinner and made from diverse materials. The last type mentioned is a capless wig, which has human hair wefts stitched onto the strips and let the air flow into our scalp and decline overheating.

The above information might help you a lot in sorting out the types of wigs that suit your customers most.

Steps to learn how to start a wig business in Nigeria

This might be the most important part of this article, showing you a comprehensive guide on how to start a wig business in Nigeria.

Get a basic understanding of the target market, trends, and challenges in the Nigerian wig market

First, you need to research how the market is evolving, especially identifying products that are currently gaining attention. Understanding customer psychology is also crucial. Take a look at wig-related content and conversations on the Internet to determine what hair issues your target customers are interested in. Consider which brand products women often choose to buy, both online and offline stores. Identify the strongest competitor websites and analyze their strengths and weaknesses. As a newcomer, try to make an effort to learn from the successes of existing stores and list out the possible solutions for their weaknesses.

For a comprehensive understanding, read newspapers and magazines about the wig industry, explore articles online, and consider trying their products to evaluate their customer service. The most important thing is to reference their product designs, pricing lists, and any promotions they offer.

Prepare a budget to figure out how to start a wig business in Nigeria

In reality, starting a wig business doesn’t cost too much. When opening any hair startup, you have to develop a budget plan including the startup cost, operating cost, tax, and incurred costs. Some people may choose to start an online business, at that time they should choose user-friendly platforms and if possible they can design the website themselves or hire a designer at a low cost. People starting online businesses have to carry the rental price, so remember to choose places that are not too far from the center or in remote areas so that everyone can approach.

Other expenses like equipment, mannequins, advertising, and costs for legal administrative procedures such as business registration and license should also be put into account to make a comprehensive roadmap. Do not let the cost outweigh your ability to pay.

Build an overall business plan

The next step after preparation is concluding all your findings to make a comprehensive plan encompassing your niche market, who are the potential customers, how much can your wigs be, how much profit you would make in the first few months, a risk management plan, and also how you reach to further customers with a marketing plan. This overall execution scheme will guide you a lot in the long term.

Set up bank account and shipping methods for your store

Set up a bank account for domestic or global payment and some variable methods regarding shipping methods. This bank account will help you to separate from your finances and control the income for rigid management and revenue.

Find a trustworthy wig factory in Nigeria

To master “how to start a wig business in Nigeria”, this stage might be the most time-consuming and challenging as you need to discover which suppliers are reputable in your Nigerian market. Ask for people in this wig industry for help, or research on the Internet. Nowadays, scammers appear everywhere and can quickly lure new wholesalers. You should be careful in checking the quality, price range, production capacity, and expertise of the manufacturers.

You need to check whether they have a real hair factory or just warehouses. Being a wholesaler, you need to make a contract directly without any third parties to negotiate the best discount price. Also, do not forget to compare the prices among different hair vendors. Companies offering too-low prices and too-high prices should be on the blacklist as they might try to conceive you with bad quality hair. Before confirming any invoice, you need to determine the enthusiasm and professionalism in serving you, and the transparency in return policy. Choosing the appropriate suppliers to start has a great impact on the wig business after that.

Create a strong branding strategy

It does not stop there as you have to promote your stores both online and offline. Creating a consistent brand presence and conducting effective social media marketing paying to customer pain points might facilitate your venture a lot. Strengthening your wig business image through advertisement, shocking discounts, livestreaming, etc. Authentic and creative messages and good customer experience will reach as many customers as possible. Do it by yourself to minimize the operating cost.

It is good to have these in-depth instructions on how to start a wig business in Nigeria and believe that your foothold in this industry would gain you much profits.

Where do hair businesses import wigs?

The reality is that in Nigeria, the source of indigenous hair for making wigs is very scarce, and the texture is stiff and hard to process, so that is why Nigeria is a country that imports a lot of hair from foreign markets. Some of the most popular hair sources are from India, China, and especially the prospective export market – Vietnam.

Indian hair manufacturers

Normally, there are two main sources of hair supplied to Nigeria: import sources and collection from native women. India benefits from an abundant supply of raw materials, leading to competitive prices. Nevertheless, certain Indian hair manufacturers may face challenges with outdated or inefficient workforce and machinery, impacting the overall quality of the wig. In addition, Indian hair is not as qualified as Vietnamese hair as it still gets natural curls

Chinese hair manufacturers

China is acknowledged as the world’s largest supplier of hair extensions. Chinese hair is typically low priced due to the massive production and low-cost labor workforce. However, the durability of Chinese hair is limited, it only presents a glossy look at first moment you buy it but then gradually tangles and and hair strands start to fall out. Chinese hair in the past was mostly from Chinese women, but at this time, hair vendors in China significantly imported from Vietnam or Cambodia.

Vietnamese hair manufacturers

Vietnamese hair is 100% natural human hair collected from women in Vietnam. Notably, the hair is sourced from villagers in high mountains, ensuring strength and silkiness. Vietnamese hair quality is better than Chinese or Indian hair. Even though the price ought to be higher, the price usually comes with the equivalent value. Natural Vietnamese hair can last for more than 3 years of use. You only invest one time but use it in such a long term. The products range from versatile and diverse grades, lengths, and vivid colors. Importing wigs from Vietnam is beneficial for salon owners or wholesalers with high-quality products and better revenue.

By knowing the characteristics of some export wig markets, you can choose which source suits your needs most.

See more:
7 Detailed Steps On How To Start A Hair Business
How To Choose A Perfect Vietnamese Hair Wigs

Top three best wig businesses in Nigeria 2024

The last key in this article will help you partly understand how to start a wig business in Nigeria. We want to reveal to you the reputable factories that gain absolute trust from customers who used to purchase wigs there.

2V Hair Factory

2V Hair Factory has been a successful vendor in this field with its ten-year expertise. Never let wig wholesalers down because of the following criteria:

• Products: At 2V Hair, we present a broad selection of hair products, including weft hair, bulk hair, hair extensions, closures, frontals, and wigs customized for your business target customer. The wigs showcased on our website are genuine, and what you receive will precisely match our online displays.
• Origin: 2V Hair guarantees all our products come from real human hair, and undergo a meticulous manual production process, avoiding mass-produced industrial lines from importation to processing. With hundreds of specialized workers and official hair origin, our production standard is high and rigid, so do not worry when you come to 2V Hair.
• Customer Service: Our 24/7 customer service team is dedicated to addressing all your inquiries and requests promptly, providing comprehensive support even your post-purchase.
• Price: We are not a warehouse, we own a company located in Bac Ninh, Vietnam. So the price we offer is always justifiable for any wholesalers.

Contact 2V Hair at:
– Website: https://2vhair.ng/
– WhatsApp Number/ Hotline: (+84)348558031
– Facebook: https://www.facebook.com/2vhairfactory
– Instagram: https://www.instagram.com/2vhairfactory/
– Youtube: https://www.youtube.com/@2VHairFactory
– Email: [email protected]

Vin Hair Vendor

Born in 2010, Vin Hair Vendor is no longer a new name in the Nigerian wig market. With an aim to export the best Vietnamese quality hair, Vin Hair Vendor has a high status in the top wig factory in Nigeria. Apart from wigs, they also receive orders for hair extensions, closures, and frontals. The price is as competitive as 2V Hair, only from 10$ and you can hardly find any faults in their hair items. It takes them about one week to pack and deliver goods to your destination. The return policy is clear and the sales staff are ready to accompany you until you get your wigs. Vin Hair Vendor is the go-to choice when you need a prestigious hair factory.

Contact Vin Hair Vendor at:

• Whatsapp: (+84)356665661
• Website: vinhairvendor.com
• Facebook: https://www.facebook.com/vinhairvendor/
• Instagram: https://www.instagram.com/vin.hair.official

Unice Hair

Apart from 2V Hair and Vin Hair Vendor, Unice is also a trustworthy hair brand if you want to import wigs for your business. The customer reviews that the hair received is so true from the length, and texture and somehow upgrades their beauty. With main displays are hair wigs and hair bundles, they have a 30-day free return policy, and huge discounts. The wig price is not cheap at all, but the overall quality can not be criticized.

Contact Unice Hair at:
Website: https://www.unice.com/
Facebook: https://www.facebook.com/UNiceMall
Instagram: https://www.instagram.com/unicehair

Conclusion

Hope the article has provided you with enough knowledge on how to start a wig business in Nigeria. Prepare a step-by-step plan including the market fluctuation, some benefits unleashed, top things about wigs, and the main wig exporters with reputations you should choose. Overall, the Vietnamese market is a reliable source to import hair and if you want to put trust in this country, give 2V Hair Vendor a try as their promotions, wig quality, and selling policy will never disappoint you.