How To Start A Hair Business In Nigeria – Detailed Guide

If you are looking for a guide on how to start a hair business in Nigeria, click here for detailed instructions to successfully run a hair business in Nigeria.

Starting a hair business in Nigeria can be a lucrative venture, given the country’s growing population and increasing demand for hair products. However, like any business, it requires careful planning and execution to ensure success. In this comprehensive guide, 2V Hair will walk you through the step-by-step process of how to start a hair business in Nigeria, from market research to marketing strategies.

How to start a hair business in Nigeria step by step

how to Let’s go through step-by-step of starting a hair business in Nigeria:

Market research: Understanding the Nigerian hair market

Before diving into the hair business, conducting thorough market research to understand the industry landscape in Nigeria is the first and foremost step in the guide on how to start a hair business in Nigeria. Here are some key aspects to consider:

• Hair trends in Nigeria: Research the latest hair trends in Nigeria to identify popular styles, colors, and textures. This will help you determine the types of hair products to offer and stay ahead of the competition. The most popular product in the Nigerian market is hair weft combined with closure/frontal and wigs in bone straight hair texture.
• Target market analysis: Identify your target market by considering factors such as age, gender, income level, and location. This will enable you to tailor your products and marketing strategies to meet their specific needs and preferences.
• Competitor analysis: Study your competitors to understand their product offerings, pricing strategies, and marketing tactics. This will help you differentiate your business and develop a unique selling proposition. The main distributing channels of Nigerian hair sellers are the website and Instagram channel. You can research competitors on these channels.
• Supplier research: Research potential suppliers of hair products, both locally and internationally. Consider factors such as product quality, pricing, shipping options, and customer reviews to ensure you partner with reliable suppliers.
• Legal and regulatory requirements: Familiarize yourself with the legal and regulatory requirements for starting a hair business in Nigeria. This includes registering your business, obtaining necessary permits and licenses, and complying with tax regulations.

Do not skip market research if you want to succeed in the hair industry.

Create a business plan

Once you have conducted thorough market research, it’s time to create a comprehensive business plan for starting hair business in Nigeria. Here are the key components to include:

• Executive summary: Provide an overview of your hair business, including its mission, vision, and goals. Highlight the unique aspects that set your business apart from competitors, for example, your hair business sells 100% premium human hair, no mixed or synthetic hair.
• Company description: Describe your hair business in detail, including its history, legal structure, location, and target market. Explain how your products will meet the needs of your target market and provide value.
• Product line: Outline the types of hair products you plan to offer, such as wigs, weaves, extensions, and hair care products. Include details about the quality, pricing, and sourcing of your products. You can contact to the Nigerian wig vendors to know more.
• Marketing and sales strategies: Detail your marketing and sales strategies to attract and retain customers. This may include online and offline advertising, social media marketing, influencer collaborations, and customer loyalty programs.
• Operations and management: Explain how your hair business will be structured and managed. Outline the roles and responsibilities of key team members, as well as the operational processes for inventory management, order fulfillment, and customer service.

After making a comprehensive business plan, let’s move to the next step on how to start a hair business in Nigeria: setting up your hair business.

Setting up your hair business: Practical Steps

Now that you have a solid business plan in place, it’s time to take practical steps to set up your hair business in Nigeria. Follow these steps to get started:

• Register your business: Register your hair business with the Corporate Affairs Commission (CAC) in Nigeria. Choose a unique business name and complete the necessary registration forms. Pay the required fees and obtain your Certificate of Incorporation.
• Source the hair: Contact potential suppliers of hair products that you have found when researching the market and negotiate favorable terms. Consider factors such as product quality, pricing, shipping options, and customer support. Vietnam is one of the best places for wholesale hair extensions due to high-quality hair at reasonable prices. So the way you find how to import hair from Vietnam to Nigeria is not very hard.
• Set up online presences: Create a professional website and social channels like Facebook, and Instagram for your hair business to showcase your products and attract customers. Optimize your website for search engines by using relevant keywords and providing valuable content. Establish social media profiles to engage with your target audience and promote your products.
• Develop a pricing strategy: Determine the pricing strategy for your hair products based on factors such as production costs, competitor prices, and market demand. Consider offering competitive prices while maintaining profitability.

Marketing and promoting your hair business

Now that your hair business is up and running, it’s time to focus on marketing and promoting your products to attract customers. This is the next step in our guide on how to start a hair business in Nigeria. Here are some effective strategies:

• Social media marketing: Utilize popular social media platforms such as Instagram, Facebook, and Twitter to showcase your hair products. Post high-quality images, engage with your followers, and collaborate with influencers to increase brand visibility.
• Content marketing: Create valuable and informative content related to hair care, styling tips, and trends. Publish blog posts, videos, and tutorials on your website and social media platforms to establish yourself as an authority in the industry.
• Email marketing: Build an email list of interested customers and send regular newsletters with updates, promotions, and exclusive offers. Personalize your emails to make customers feel valued and encourage repeat purchases.
• Collaborations and partnerships: Collaborate with influencers, hairstylists, and beauty bloggers to promote your hair products. Offer them free samples or discounts in exchange for reviews, mentions, or sponsored content.
• Customer loyalty programs: Implement customer loyalty programs to reward repeat customers and encourage brand loyalty. Offer discounts, exclusive access to new products, or referral bonuses to incentivize customers to continue purchasing from your hair business.

Managing and growing your hair business

As your hair business grows, it’s important to effectively manage your operations and continuously seek opportunities for growth. Here are some tips:

• Inventory management: Implement an efficient inventory management system to track your stock levels, monitor product popularity, and ensure timely reordering. This will help you avoid stockouts and meet customer demand.
  Customer service excellence: Provide exceptional customer service to build a loyal customer base. Respond promptly to customer inquiries and resolve any issues or complaints professionally and promptly.
• Expand your product line: Continuously assess market trends and customer preferences to identify opportunities for expanding your product line. Introduce new hair products or variations to cater to evolving customer needs.
• Attend trade shows and exhibitions: Participate in relevant trade shows and exhibitions to showcase your hair products and network with industry professionals. This will help you gain exposure, attract new customers, and stay updated on the latest industry trends.
• Monitor and analyze performance: Regularly monitor and analyze key performance indicators (KPIs) such as sales, customer acquisition costs, and website traffic. Use this data to identify areas for improvement and make informed business decisions.

Starting a hair business in Nigeria requires careful planning, market research, and effective marketing strategies. Remember to stay adaptable, continuously learn from your customers and competitors, and always strive for excellence in product quality and customer service.

See more: Human hair prices in Nigeria updated 2024

Top 10 best suppliers to source hair to start a hair business in Nigeria

Below we have compiled the top 10 suppliers in the world to source hair when starting a hair business in Nigeria.

1. 2V Hair Factory
2. UNice Hair
3. SGI Hair
4. Ted Hair
5. Mic Hair
6. Layla Hair
7. Jaipur Hair
8. Adorable Hair
9. Isee Hair
10. 5S Hair

2V Hair Factory

2V Hair Factory is worldwide regarded as Vietnam’s preeminent hair manufacturer. With 10 years of experience in the hair industry, 2V Hair Factory has gained a strong reputation for providing premium hair at the most competitive price in the market.

• Hair products: 2V Hair Factory supplies weft hair, bulk hair, clip-ins, tape-ins, tip-ins, frontal, closure, and wigs in numerous choices of colors, lengths, and textures.
• Competitive price: competitive, 1 kg of straight hair 8 inches costs only $88.
• 2V Hair Factory has a strong customer base with customers from all over the world like the UK, the US, Nigeria, South Africa, Ghana, Canada, Australia, Russia, Cameroon,…
• Working with 2V Hair Factory means working with the direct hair manufacturer, which results in consistent quality hair supply and wholesale factory price.

Contact 2V Hair:

• WhatsApp Number/ Hotline: (+84)348558031
• Instagram: https://www.instagram.com/2vhairfactory/
• Email: [email protected]

If you are about to start a hair business in Nigeria, 2V Hair Factory will give advice on where to start and the most popular products in Nigeria.

UNice Hair

UNice Hair is a well-known hair brand not only in China but also in the world. It is among the leading and biggest hair wholesalers in the world.

• Products: UNice Hair supplies a wide range of hair extensions and their main products are hair wigs. They supply wigs in numerous designs for daily use or special occasions like anniversaries, birthdays,..
• Price: rather high, from $36 per 100g 8″ bundle.
• Service: A committed staff is available to answer inquiries, address concerns, and give advice to customers.

Contact UNice Hair if you are looking for unique hair wig designs for special occasions.

SGI Hair

SGI Hair is a notable name among Indian wholesale hair suppliers to buy hair for those who are concerned about how to start a hair business in Nigeria.

• They supply weaves, closures, hair extensions, and wigs… in a variety of styles and sizes
• SGI Hair has developed a solid reputation for supplying outstanding customer service by promptly responding to inquiries.
• SGI Hair provides unprocessed Indian temple hair so you can rest assured when buying from them.

Mic Hair

Mic Hair is unquestionably one of the most reliable hair suppliers wholesale from Vietnam and one of the best wholesale hair vendors in Nigeria.

• They supply numerous textures, lengths, and colors of hair weaves, extensions, closures, frontal, and wigs.
• Prices for 8-inch straight natural hair begin at $18.4 per 100 grams.
• Customer service is essential to the success of this hair company. They receive numerous positive reviews from international customers for great customer service.

Contact Mic Hair if you want to know more about their hair extension products, prices and service.

Ted Hair

Besides UNice hair, Ted Hair is another biggest and leading hair wholesaler from China.

• Ted Hair offers hair extensions, closures, weft, wigs, and other hair products.
• Prices for 10 inches of natural, unprocessed, straight hair begin at $23.5/100g.

Ted Hair is also a reliable supplier to source hair if you want to start a hair business in Nigeria.

Layla Hair

Layla Hair provides 100 percent natural, unadulterated Vietnamese hair. This hair is highly desirable due to its great quality and beautiful texture.

• At Layla Hair, hair extensions, wefts, and wigs are available in a variety of textures.
• Price: quite high, from $10 for a bundle of straight hair 8 inches.

Come to Layla Hair Vietnam if you want to purchase high-quality hair to build a strong reputation with customers in Nigeria.

Jaipur Hair

Jaipur Hair has earned a reputation as a dependable hair extension supplier. This company is the best option for anyone concerned about how to start a hair business in Nigeria and searching for high-quality Indian hair at a cheap price. Adorable Hair is a renowned hair company in India that provides an assortment of hair textures and designs. Their hair originates from numerous nations, India and Brazil They pride themselves on providing outstanding customer service, with a support team available 24/7 to respond to any queries or concerns from clients Though their price is reasonable, their hair quality is remarkable.

Adorable Hair

Adorable Hair is one of the best Indian-based hair companies supplying high-quality Indian temple hair. Their main products are hair bundles, sew-in, wigs, closures & frontals, clip-ins,… They also supply 3D mink lashes from human hair. Their prices for hair wigs range from $219 – $825, which is so expensive compared to other Indian hair suppliers.

Isee Hair

Isee Hair has acquired a stellar reputation for its superior hair extensions as one of the finest hair suppliers wholesale in China. They provide 100% real, untreated human hair for use in premium hair extensions and wigs. Due to its commitment to these aims, competitive pricing, and a vast selection of hair types and textures, Isse Hair has become the go-to source for those in search of high-quality hair to start a hair business in Nigeria.

5S Hair

5S Hair is one of the most well-known Vietnamese hair suppliers. To accommodate its diverse clientele, 5S Hair Vietnam has become Vietnam’s foremost wholesale hair supplier. Due to their commitment to quality, affordable prices, and exceptional customer service, they are the go-to hair brand for high-end hair extensions.

Conclusion

By following the steps outlined in this guide on how to start a hair business in Nigeria and the top 10 suppliers in the world to source hair, you can set yourself up for success in the thriving Nigerian hair industry.